If you have a Web site and you want to attract volumes of traffic to it, you've got to know the secrets of Internet insiders. Prize-winning Web designer and consultant Derek Galon has gathered them together for you in The Little Black Book of HITS. (See some free samples below.)

In one step-by-step, easy-to-follow program you can learn how to set up your site to pull in heavy traffic, how to get search engines to give you top rankings, how to promote your site without a big advertising budget (or without any budget at all) and how to keep thousands of visitors coming back to your site day after day.

Money-back guarantee!
We are so confident you'll find this book great, we will give you a full refund if you are not completely satisfied. No hassles, no questions asked.

Learn little-known techniques that, until now, only the "big guys" on the Internet have used to become wildly successful. Do you know the value of side-entrance pages to your site? Do you know how to maximize your pages' effect on search engine spiders? How do you convince Yahoo you're bigger than you are? What's the secret of using plurals? How do you turn casual surfers into longterm customers? What tricks help you outperform your competitions' sites?

You'll learn these tricks and plenty more that are jam-packed into this 120-page book. If you're serious about having an impact on the Internet, The Little Black Book of HITS will pay for itself many times over!

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How this book can help you turn your site into a winner!

Here are some brief excerpts to give you a taste of what you will find in The Little Black Book of HITS. (In truth though, this does not give justice to the book, which leads you step by step from the simplest concepts to a full program of successful Web site promotion.)

What kind of design will help make your site successful?
You can design your site as either a simple project or a complicated one. You can use extensive graphics, streaming audio and video, attractive Flash Shockwave animations, and so on. But at all times, while some of your potential visitors might greatly enjoy and be attracted by such effects, other users may actually be turned off by them.

You have up to 20 seconds to interest an average visitor to your site. If during that time all they see is only "Please wait — animation loading", and, "You need to download a plug-in to view this page properly", you're about to lose a client!

A good Web site should not only sell a product, but should also entertain and teach.
I once heard of a small brewery that was trying to get on a local market with its naturally-brewed beer. They created a nice looking Web page introducing their selection. They placed their Web address on promotional materials and ran a promotional campaign. It didn't work, and sales did not go up. Obviously people did not trust that new, unknown label. So they added a virtual tour, showing all the tricks of making their beer, explaining why those tricks were important to making quality products. They made it interesting, funny and informative — and immediately their sales went up!

So put yourself in your client's shoes — what would you wish to know about your product? What is funny about your business? Or, so unique that people would remember it and tell their friends? Create an enjoyable experience.

Choosing the right words is key
For a business operating online, it is particularly vital to choose a suitable name. A typical search engine displays search results sorted according to how relevant to the object searched for are the words comprising the names found. Most directories (for example Yahoo!) are edited by hand, and their editors will check your site, verifying your business name, your site contents, etc. They will ignore you if you try to outsmart them by adding some extra wording to your legitimate name just to gain better position. So, think of a strategically good name as soon as you can, even before registering your virtual domain.

A keyword is a word legitimately related to your business by which people browsing the Web can find your site. That is why keywords are vitally important. Pick the wrong keywords and even top positions won't help you get online traffic. So pick your keywords wisely.

The secret of the letter "s"
If you are selling hot-house bananas, you might select keywords such as "bananas, fruits, food". But such words are very common. You can find them in many contexts.

You need to be more precise to narrow down the targeted area. What makes your bananas unique? They are hot-house bananas!

Use that then, and make your main key sequence "hot-house bananas". Next, you can add "tropical fruits" and related topics, like "vitamins in fruits". Are your bananas really good? Then add "delicious dishes".

OK, so now your keyword list would look like this: "bananas, fruits, hot-house bananas, tropical fruits, vitamins in fruits, delicious dishes".

Did you notice I put the keywords as plurals? If you put "banana" as your keyword, a search performed with some engines for "bananas" will not list you. On the other hand, a search for "banana" will return your document if the plural "bananas" is the keyword. That little "s" will make a huge difference in deciding your positions in search engines.

 

The trick of using misspellings
Misspellings can be also be useful. If by mistake someone searches for "banannas" and you have that misspelling as a keyword, there's a big chance that you'll get the #1 position for that word.

Here is another, real-life example, straight from our own site. Keyword: "hologram". But we noticed that customers at our hologram gallery often ask for "holographs". That is not the correct term, but we included "holographs" in our keywords, and we grab all the traffic for that particular word, since our competitors do not use it.